Why Social Media Is Crucial for Your Video Marketing Campaigns?

Social media has now become a must-use place for video marketers out there. With more than 4.4 billion users worldwide, these platforms have the potential for helping marketers get more eyeballs and boost their view rates.

After all, in today’s digital marketing world, we’re not limited to TV-style ads or perfectly polished marketing videos. Even with scrappy production live streaming videos, marketers can grab the attention of their target audience and show their brand authenticity on social media platforms. It’s easier than ever to dip your toes into the video marketing world.

Photo by dole777 on Unsplash

From short explainer videos to customer testimonials videos, marketers invest more time and effort to craft eye-catching social media videos, hoping they can attract more new customers and convert them into loyal customers.

In this article, we’ll breakdown the importance of social media platforms as potent video marketing channels for your business:

Used by Billion of Users

We’ve mentioned the number before, but it’s worth repeating: there are more than 4.4 users actively using social media today. It means that when you post your marketing videos on social media, you have a higher chance of improving your video marketing campaigns effortlessly as you reach out to more people.

The key here is to make sure that you already have defined target audiences so you know which social media platforms you should use to interact and connect with them flawlessly.

Users Love Watching Online Videos on Their Feeds

From funny memes compilations to cooking videos, users jump into YouTube and other social media platforms just to enjoy different types of video content. The reason why videos are more eye-grabbing than other static social media content is that it tells stories in a quick, engaging way.

Videos elicit emotions. It makes users happy, motivated, and even sad. So, it should come as no surprise that social video generates 1200% more shares than text and image content combined.

 
Easy and Affordable to Use

Another reason why marketers use social media for their video marketing campaigns is that these platforms are easy and even free to use. So, whether you’re in a big corporation with deep pockets or a small business that has just launched, social media is a perfect way to boost your marketing videos.

Of course, you might need to pay for more advanced features for marketing your videos (like Facebook Ads, LinkedIn Ads, and more) to get faster results, but when your main goal is to build a meaningful relationship with your audience through the video, the free version is more than enough.

Final Thoughts

Social media provides an affordable and easy way for video marketers out there to boost their video awareness and increase their engagement rate. With all those three points mentioned above, you now understand why you should jump into the social video marketing bandwagon to stay ahead of your competition.

The last piece of advice is that you need to understand each of the social media platform characteristics before you start choosing them as your video marketing channel. 

Below is an infographic to give you a solid insight into popular social media platforms you can use for the next video marketing campaign:

Courtesy of: Breadnbeyond

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The above article has been penned down by Andre Oentoro. Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro